Why I flip-flopped on opposing remote work

Why I flip-flopped on opposing remote work

COVID-19 forced me to reevaluate many of my assumptions
David Cancel Contributor] David Cancel, a five-time entrepreneur and author of the book "Conversational Marketing," is CEO and founder of]Drift. More posts by this contributor

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Most people would agree that a chief revenue officer is a pretty significant hire, but I have yet to meet mine in person. Right now, our only face-to-face interaction is over video. In fact, that’s how our relationship began – like many business leaders during this pandemic, I had to hire Todd through a series of video calls.
The pandemic has caused me to question and reevaluate many of my own assumptions. This not only led me to hire our CRO remotely, but it is ultimately why I also decided to allow employees to work from home until 2021.
While it’s tempting to call this a pivot, those who have worked with me would probably describe it more accurately as a flip-flop. I used to believe that you could build an in-person culture or a remote work culture, but that a hybrid of the two was destined to fail.
The realities of COVID-19 have not just changed my outlook, but transformed the way I think about how work should get done -and how leaders need to show up for their team, even if they can’t “show up” in any physical sense.

The remote work debate changed in an instant
Before the pandemic, the debate over remote work revolved around its perceived impact on productivity, collaboration, employee engagement and culture.


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