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Here’s what Hasselblad is doing to improve OnePlus’ next phone cameras

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While OnePlus phones are a great option for folks to get class-leading performance and screens for under $700, they haven’t been the best at photography.

The company wants to change that with its new flagship model, and has partnered with the Swedish camera companyHasselblad. The firm is known for its high-end photography gear, including medium-format camera systems and lenses.

Credit: Abhimanyu Ghoshal / TNWOnePlus 8T camera module

That’s where Hasselblad comes in. With the announcement of the partnership, the company has already spilled the beans on what can you expect from the upcoming OnePlus 9 Pro’s camera:

  • A panoramic camera with a 140-degree field of view. That sounds exciting for any landscape photography enthusiast.
  • T-lens technology for faster focus in front-facing cameras. Now, we don’t know many details about what that means, so we’ll have to wait till the phone comes out to understand what this tech does.

These are mainly hardware changes and features. What about software?

  • The next set of OnePlus phones will also have a Hasselblad Pro Mode with a new UI and controls for ISO, exposure, and white balance. OnePlus says that this mode will set you up for editing with the most natural-looking colors.
  • Speaking of natural colors, both companies have also developed a new calibration standard called Natural Color Calibration with Hasselblad. OnePlus has had ‘natural-looking photos’ in its marketing speak for a while, so we’ll need to see what’s actually changing here.

The phone maker said that it’s making a $150 million strategic investment for a partnership that will last for three years. With Hasselblad’s help, OnePlus will establish four major research centers across the world, including two imaging labs based in the United States and Japan.

All of this sounds great, but other companies such as Samsung, Google, and Apple have had a leg up in imaging research for years now. So, I’m not expecting direct competition from the get-go. However, I am expecting OnePlus’ next cameras to become more versatile, and deliver better quality than their predecessors.

Published March 8, 2021 – 08:08 UTC

March 8, 2021 – 08:08 UTC

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Written by restart1

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